We all know it’s important to support our local businesses… but today, let’s talk about why.
It’s no secret that the coronavirus pandemic has taken a massive toll on businesses everywhere, but none have been more affected than small local businesses. Small fitness studios, hair and beauty salons, boutique stores, mom-and-pop shops, and many more are feeling the pandemic-induced pinch. Most people stopped dining-in at local cafés and restaurants, started shopping online, and have foregone non-essential services.
Given the current economy, it’s not surprising that people tend to choose the cheapest option: big box store retailers are making a killing. But here’s some food for thought: when you shop local, you are doing more than just shopping; you are supporting your community. That’s right, the community as a whole, not only the store owner, benefit from local spending. Local business owners are your relatives, friends, and neighbors. They are a crucial part of your community and the local economy.
That Special Something
We love local businesses because they offer that personal touch. There’s nothing quite like the feeling of going into a local business where the owner knows you by name. Local companies are powered by the entrepreneurial spirit, perseverance, and the desire to give their community something unique. We should be celebrating this determination and creativity, and what better way to do that than with our business?
Owners and employees alike have a vested interest in giving you, the customer, an excellent shopping experience, so the loyalty is mutual when you shop local. A good customer experience keeps you coming back, and your repeat patronage keeps business booming.
Quality Over Quantity
It’s pretty much a given that when you order online from Amazon or Walmart, you’ll get what you want for cheap, and it’ll arrive quickly, too. This works great for some folks, especially because buying local is not always the most affordable option. But if you are financially able to shop locally, why not give it a try?
Sure, you might not be able to get a closet-full of clothes for under $50, but what you will get is unique selections, long-lasting quality, ethical production, and locally-sourced materials. In our humble opinion, quality beats out quantity every time.
Investing in Community
When you spend at a local business, you are doing more than just keeping that business operational. Sure, you’re helping them pay their employees, afford their bills, keep a roof over their head, but in doing so, you allow them to continue serving the community. You’re also putting money into local owners’ hands to spend elsewhere in the community, thereby stimulating the local economy.
According to the Glendale Independent, nearly half of every $100 spent locally will remain in the local economy. That’s compared to almost 15 percent of every $100 spent at non-locally owned businesses.
Plus, when local businesses succeed, they help to create jobs, build industry, and encourage the potential for future growth. Business owners supported by the local community will often make it a priority to return the favor. Whether through charitable donations, community partnerships, fundraisers, or just small acts of kindness, local business owners always make a good show of supporting their own.
So why not show local some love in 2021? Your community will thank you for it! And if you need professional business support during these challenging times, we’re here to help. Reach out today to learn more.
